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Importance of Marketing on Business Growth

  Importance of Marketing on Business Growth Introduction Marketing has always been an essential factor in an organisation's success. Marketing informs and engages the customers while creating brand awareness. Marketing plays a significant role in the growth of a business at present more than ever. The world is now full of innovative products. However, the innovation will lose its value if the service or the product is not marketed correctly. Marketing Creates Brand Awareness Marketing helps in building brand equity. Customers want to buy something valuable, and the value is created in their minds. An organisation can not produce high brand equity of their product or service without the use of marketing. The motto of brand marketing is to educate the audience about the product and service. For instance, Colgate doesn't only advertise about their products but also created a series of videos on oral hygiene. This brand marketing strategy helped Colgate to become a globally truste...

Haptik : The Conversational App which Connects AI with Human Intelligence

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Haptik : the Conversational App which Connects AI with Human Intelligence The Haptik Team Do you think that we are now more comfortable in chatting rather than talking? Let's try to find out the reason. We are dividing the users into three categories - Business Person, Job Holders, Others ( Students, housewives etc ). The first one may prefer it because talking more doesn't give the stability to our mind. In order to, be creative and productive, they need to focus on their mental health. There chatting is a better option. After having hectic work at office, normally job holders prefer chatting than talking as it takes less energy. Others also prefer it as chatting gives secrecy, engagement and free hands to be more expressive. When Mr Swapan Rajdev, Co- founder and CTO of Haptik after coming from his startup, Stint have seen the increasing dependability of Indians on smartphones and apps especially on the messaging app, he decided to adjust with the heat in ...

Are You Aware About the Fastest Unicorn Startup of India in E-commerce?

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Are You Aware About the Fastest Unicorn Startup of India in E-commerce? Are you aware about the unicorn startup of India? It's Udaan, the business to business e-commerce startup founded by three former top Flipkart employees, Sujeet Kumar, Amod Malviya and Vaibhav Gupta. Sujeet has completed his B.tech from IIT Delhi and has worked in Flipkart for more than three years. Amod, another IITian has worked as a CTO in Flipkart for five years four months. Vaibhav holds the B.tech and MBA degree along with vast working experience in Flipkart as Sr Vice President. When these three thought together to spread technology to all the untouched corners and provide the best solution to e-commerce industry, they made it possible. Their vast experience in Flipkart helped them to speed up their startup. The strongly organized team helped Udaan to solve the problems in making from day one. Udaan has started in 2016 though it has been fully in operation from 2017. What is Udaan ? Udaan he...

How to Get Mingle from Single : Secrets Revealed 2019

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How to Get Mingle from Single : Secrets Revealed 2019 Are you the only single person in your group? May be you were too busy on your study or career or making money. Now that you're done with those things, you feel the lack of a caring hand to share coffee with you after work. Or, you are looking for that strength to achieve your goals. We understand that you need someone to hear you at the end of the day, be possessive about you and enjoy life with you. But you're afraid of getting into the emotional drama or being the prey of someone's over possessiveness. Oh! Come on, we understand that it's not easy to choose a life partner without knowing the person. We don't buy anything without checking it well and it's the matter of lifetime companionship. We crave to know people, spend time with them and make the right decision. In modern era, everyone's wish from a relationship is different. Some wants to explore the unseen with a partner, some wants to ...

25 Best Creative Themes of Durga Puja 2019

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25 Best Creative Themes of Durga Puja 2K19 When you think about Kolkata, you surely give a thought about its auspicious Durga Puja and its grandeur. It's not only the main festival of West Bengal but it's the rope which connects all the bongs from all over the world to Bengal for the five days. As this puja takes five days, it gives a complete refreshment to the lives of the people of Bengal. People meet their old friends, come back home from far places and celebrate fulfilling the gap in their lives. This year, the 'Matripaksha' has already started on 28th sep with 'Mahalaya'. The main puja will start from 4th Nov ( Sasti ). Important Dates : 3/10/19 Mahapanchami 4/10/19 Mahasasti 5/10/19 Mahasaptami 6/10/19 Mahaastami 7/10/19 Mahanabami 8/10/19 Dasami Though this puja is an emotion to the people of Bengal, it has also got the attention of the country for its grandeur. Puja committees work hard to make their 'parar pujo' the best o...

The startup which raised $42.2 M funding and will be giving tough competition to the transportation apps

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The startup which raised $42.2 M funding and will be giving tough competition to the transportation apps Today's story is of two IIT Graduates, their idea, planning, execution and success. Amit Singh, an IIT Delhi passed out and Deepanshu Malviya, an IIT Kanpur passed out met each other while working at Jabong. Having that entrepreneurship soul, both invented an idea to solve an attention seeking problem. In the year, 2014 Delhi Government was trying its best to remove the tag from itself as one of the world's most polluted cities by controlling the number of private cars used every day. This duo came up with the ideaof ' Shuttl ', an easy commute for daily office goers. Amit Singh, co-founder of Gurugram-based has raised $11 million in Series B funding led by Amazon Fund and Dentsu Ventures, told “As cars go up, we try to build more roads and flyovers. But what is equally important is to solve the problem from a demand side. And that is by means of enc...

Why innovation is crucial to an organization's success?

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"Innovation distinguishes between a leader and a follower"  -- Steve Jobs The word, Innovation has become a trendy hashtag and in the last few years it is seen that all the organizations are interested in being "innovative". We all know the reason for this publicity is the success of the startups like UBER, PHONEPE, BOOKMYSHOW, MAKEMYTRIP etc. First, we need to know what actually this 'innovation' is. Two vague perception is held by a lot of people about this word. Innovation is not creation : A lot of us believe that innovation is creating something out if the blue, an idea. It's just not an idea but many other factors are there to be considered. For example, if an organization wants to innovate, they have to create something new which will make their productivity increase without going out of budget. They also have to do research about it's realistic approach before implementing it. Without having a future plan, an organizat...