Importance of Marketing on Business Growth
Importance of Marketing on Business Growth Introduction Marketing has always been an essential factor in an organisation's success. Marketing informs and engages the customers while creating brand awareness. Marketing plays a significant role in the growth of a business at present more than ever. The world is now full of innovative products. However, the innovation will lose its value if the service or the product is not marketed correctly. Marketing Creates Brand Awareness Marketing helps in building brand equity. Customers want to buy something valuable, and the value is created in their minds. An organisation can not produce high brand equity of their product or service without the use of marketing. The motto of brand marketing is to educate the audience about the product and service. For instance, Colgate doesn't only advertise about their products but also created a series of videos on oral hygiene. This brand marketing strategy helped Colgate to become a globally truste...